Advancements in technology

ncementsintechnologyhavemaderelationshipmarketingarealityinrecentyears.Technologiessuchasdatawarehousing,datamining,andcampaignmanagementsoftwarehavemadecustomerrelationshipmanagementanewareawherefirmscangainacompetitiveadvantage.Particularlythroughdatamining—theextractionofhiddenpredi