Google PageRank And Beyond.zip

Whydoesn'tyourhomepageappearonthefirstpageofsearchresults,evenwhenyouqueryyourownname?Howdootherwebpagesalwaysappearatthetop?Whatcreatesthesepowerfulrankings?Andhow?Thefirstbookeveraboutthescienceofwebpagerankings,'Google'sPageRankandBeyond'suppliestheanswers