Making Big Data Work for Your Business

A guide to effective Big Data analytics. Bridge the gap between data and decision. About This Book Open up exciting new opportunities for your business with Big Data Gain fresh insights into your customers and clients to make confident business decisions A practical and accessible perspective on the most talked about development in business Who This Book Is For If your are interested in the power of Big Data to drive improvement in your business, then this book will help you build and initiate a project for positive change.