Finding Your Next Core Business HBR 2007

Companyaftercompanyprematurelyabandonsitscoreinthepursuitofsomehotmarketorsexynewidea,onlytoseetheerrorofitsways–oftenwhenit’stoolatetoreversecourse.Bausch&Lombisaclassicexample.Itseagernesstomovebeyondcontactlensestookitintodentalproducts,skincare,andevenhearingaidsin