Finding Your Next Core Business HBR 2007
Companyaftercompanyprematurelyabandonsitscoreinthepursuitofsomehotmarketorsexynewidea,onlytoseetheerrorofitsways–oftenwhenit’stoolatetoreversecourse.Bausch&Lombisaclassicexample.Itseagernesstomovebeyondcontactlensestookitintodentalproducts,skincare,andevenhearingaidsin
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